Texas Hotel & Lodging Association

Boerne is the hub of the Texas Hill Country. Centrally located, one can enjoy all that Boerne offers with unique shopping, over-the-top dining, history, art, and events while making it their home base for day-tripping through the charming Hill Country.

Unique partnerships can offer guests meals while keeping costs down and increasing brand awareness.

THLA hosted 124 participants in the first in-person convening of the course after Covid. This professional development opportunity absolutely presents a beginning to life-long industry relationships that they can access to determine best practices and helpful resources as they progress in their careers.

Falfurrias is a popular tourist destination, known for excellent hunting and as a pit stop for travelers in the Rio Grande Valley. Visit the Land of Heart’s Delight.

ISHA’s national award given to a program or project that best demonstrates an effective training mechanism and enhances knowledge of our travel & tourism industry.

Occupancy tax is a tax on the rental of rooms that the city, county, state or country may require; it is generally owed on the price of accommodations & generally paid by the guest.

If you’re looking for a tranquil place to relax, do some shopping, play golf, and perhaps try your luck at a game of chance, Eagle Pass is the place for you.

Digital Transformation and Automation, Personalization and Sustainability will continue to trend in 2023.

Read about hotel occupancy tax, full funding for state tourism promotion, STR preemption and other issues THLA will adddress in 2023

Bill pre-filing is underway, and THLA is preparing for the 2023 Texas legislative session.
As of December 21st, 1,457 bills have been filed, which is already a sharp increase from two years ago.

Expedia predicts 82% of all internet consumer traffic in the hospitality industry will have been video focused.
Here are some general best practices to make video a solid cornerstone of your marketing strategy.

As the travel industry continues its rebound, pent-up wanderlust may see more travelers considering ‘Hotel for the Holidays’, presenting more opportunities for hotels.See our 12 Tips for Holiday Marketing.

Bay Area Houston, a charming region nestled between the big-city allure of Houston and the beaches of Galveston, is gearing up for the Holidays!

The Texas Hotel and Lodging Association (THLA) is proud to present a recap of its High School Three-Day Hotel Summer camps hosted in Houston at the Hilton University of Houston and in Dallas at the Westin Galleria Dallas, during the month of June.

While leisure travel has almost fully recovered to pre-pandemic levels, the lucrative business traveler has been slower to rebound. Recent predictions, however, promise a robust return of the business traveler in 2023. 

Centrally located between Dallas and Houston, know for their Piney Woods full of blooming dogwoods,make sure Palestine is on your getaway shortlist!

Approved applicants may now receive up to $250,000 per applicant/taxpayer ID. Applications start September 1st!

Register your property to participate in FEMA’s Emergency Lodging Assistance Program (ELA). Hotels can seek direct payment for the rooms from FEMA’s agent, Corporate Lodging Consultants (CLC).  

Close your eyes and set the scene: a picturesque Fall stroll on ‘The Most Beautiful Town Square in Texas!’

Google’s New Search Algorithm and How it Affects Hotels
Google launched a new search engine algorithm update this August, further fine-tuning relevant high-quality content search results.

THLA is proud to announce a partnership with Adesso Capital to help Texas hoteliers access much-needed federal pandemic recovery funds.

The federal General Services Agency (GSA) just announced new federal lodging per diem rates for Fiscal Year 2023

Hopefully, you have some time to lounge by a lake or a pool during this sweltering summer and read a good book. Even if you’re only camping out by your breezy AC, it’s still a good time to catch up on your hospitality knowledge.

Being a charming and historic community, Navasota frequently attracts visitors and residents alike that are looking for fun weekend activities.

Home to world-renowned artists, iconic musicians, a state-of-the-art theater, award-winning wineries, and a diverse selection of cuisine, Lubbock, Texas holds an unexpected find around every corner.

Are you a storm evacuee in need of financial assistance for lodging?  We suggest contacting the Federal Emergency Management Agency (FEMA )

Solo Travel While overall travel continues its rebound, traveling solo is one of the biggest post-pandemic travel trends. Whether it’s the pent-up yen for adventure, the hunger to expand their… Read more »

Nestled deep in the heart of West Texas,Snyder is named for merchant and buffalo hunter William Henry (Pete) Snyder, who built a trading post on Deep Creek in 1878.

In the 2021 Legislative Session, the State Legislature passed HB 390, requiring all employees at hotels with more than 10 rooms receive annual training on preventing human trafficking activity. 

City regulations governing business signage have a big impact on hotel construction, remodeling, and general operations.