Daycations – How Hotels can Generate Revenue with Day Passes

Day passes

Many hotels, resorts, and lodgings open their pools, spas, and other amenities for Daycations by offering day passes (which are particularly popular in warm-weather locations…Hello, Texas).

Hotels can bring in extra money with these day passes, including orders for poolside food, umbrella drinks, spa services, one-day room rentals, summer camps for kids, or even renting out parking spaces. 

If you haven’t dipped your foot into this water yet, read on for some suggestions for Daycation amenities to offer, amenity pricing, and apps to list your amenities with. 

Local Love

While overnight guests will remain your priority, your hotel’s amenities might also interest locals looking to lounge for a day without having to pack their bags. 

Day passes may not only fill in some additional income during seasonal or weekday slow times, but they also present opportunities to showcase your hotel.

And while locals may not be booking overnights, they will make referrals and recommendations to visiting friends and business travelers.

Pools

Of course, pools are the most popular in the sweltering summers of Texas.

With the masses flocking to lakes, rivers and beaches, people will pay for the smaller crowds that private cabanas, lazy rivers, and food and beverage services hotels offer.  

Luxury & Wellness

Minds, bodies, and spirits seem to need some healing these days. Luxury and wellness experiences are in very high demand. Create packages or offer day passes for your spa facilities, yoga, meditation, aromatherapy, or cooking classes. 

Monthly Memberships 

Consider offering monthly memberships for the use of your facilities including pool, gym, and parking. Local community groups might need a gathering place for weeknight meetings and you can offer short-term rentals for conference spaces. 

Parking

Urban real estate is coveted. Opening parking spaces for monthly or hourly rentals can also boost revenue.

 

Activity Passes

Some hotels offer kid’s camp activities including rock climbing walls, ziplines and lazy rivers. Some resort packages include a private hotel room for your family’s use during the day.

Airport Hotels

Alas, flight delays, cancellations, and rescheduling are commonplace these days. Don’t miss opportunities to offer hourly respite for the harried traveler with long unwelcome layovers. 

Pricing

Most pool day passes range from $20 to $60 per person per day pass. Private cabanas range from $75 to $500 depending on your facility and availability. Spa packages range from $75 and up.  

Marketing

Many travelers don’t know hotels offer these day packages. Make sure to highlight your offerings on your website, in your advertising and outreach, and encourage user feedback for testimonials or reviews in your social media.

Popular Daycation Apps

Make sure to research the commission fees charged by these listing services and price your amenities accordingly.

ResortPass, Daycation, Dayaxe, Daypassapp

References:

https://skift.com/2023/03/06/hotels-need-a-wellness-strategy-that-makes-long-term-sense/