Texas Hotel & Lodging Association

The federal CONUS per diem rate for lodging remains flat.

Donate to Texas HotelPAC! Support our mission. THLA advocates for legislation, regulations, resources, and a business climate that will promote a strong, vibrant, and growing lodging and tourism industry within… Read more »

THLA and FHTP Support the Richardson High School Hotel Interns’ UTA Hospitality Showcase Experience.

We are excited to welcome Jackson Olesky as the newest member of our legal team, serving as Associate General Counsel for Texas Hotel & Lodging Association.

January is National Human Trafficking Prevention Month, and THLA is committed to doing all we can to safeguard our communities from being exploited by human traffickers.

THLA Fall Hotel Camp Inspired Future Hospitality Leaders on South Padre Island November 11–13.

Hotels will continue to leverage AI for predictive personalization, bleisure travel evolves, and experiences still matter more.
Read more on Hotel Trends 2026

Hoteliers are often surprised to learn that various boilers in their hotel properties are regulated by a state agency. See the regulations here.

Operational efficiency means delivering quality service and elevated guest experiences while optimizing resources, minimizing waste, and maximizing profits.

McKinney is leveling up with bold additions in hospitality, recreation, dining and entertainment, while keeping that small-town charm. Visit McKinney.

Artificial Intelligence continues to evolve, changing how users find information. For hotels, optimizing your website for AI search is crucial for maintaining visibility and driving bookings.

With several items on the Governor’s call left unresolved, it remains to be seen whether Governor Abbott will call the Legislature back for a third special session.

Lubbock’s story is one of resilience, creativity, and deep West Texas pride, with a modern flair. It’s not just cattle and cotton. Visit Lubbock!

Travelers continue to seek memorable experiences. That includes drinking and dining. Experiential dining involves creating unique, appealing food and beverages.  

Your hotel staff relies on solid safety policies and procedures to address risks from slips and falls, fires, physical strain, emergencies, and potential guest harassment. See how to create a safe workplace here.

Known as the Cowboy Capital of the World, Stephenville offers visitors an authentic Texas experience where western heritage, vibrant culture, and small-town hospitality come together. Visit Stephenville.

ISHA, the International Society of Hotel Associations, bestowed the Award of Excellence in Member Programs to THLA for its ongoing program City of the Month. This program promotes and highlights the rich diversity and… Read more »

THLA is collecting stories from our members on how they are supporting recovery and rebuilding efforts in their communities. Read more here.

Nestled between bustling Houston and coastal Galveston, League City is a hidden gem that offers visitors the best of both worlds of Texas Hospitality and Coastal Charm.

Hotels can play a crucial role in natural disaster relief, providing shelter, resources, and support to affected communities, including those impacted by recent floods and other natural disasters in Texas. Read more about how to prepare your hotel.

Many travelers rate rest as their top travel goal, and sleep tourism is a fast-growing niche in the wellness travel industry.

A short drive south of Dallas, the City of DeSoto offers a vibrant blend of urban charm and suburban tranquility. Explore DeSoto.

Hurricane season begins June 1st and will last to November 30th. The 2025 Season is predicted to be very active. Get your property prepared.

Marketing your hotel around events boosts your visibility and brand awareness to potential new customers. Read more about event marketing strategies.

Increased information comes with increased risk. Read more about cybersecurity challenges faced by the hotel industry and strategies to protect your data and customeer privacy.

Bryan is conveniently located in the heart of the “Texas Triangle,” less than a 3-hour drive from the largest metro areas in the state. With converging cultures built on deep Texas roots, Bryan is legend reborn.

Welcome Spring! It’s that time of year to go beyond the routine deep clean and step up your freshen up. Rejuvenate your property, tighten operations, and polish up your marketing.

Ditch the city hustle and discover Cedar Park’s Charm. Trade the tourist traps for genuine Texas Hospitality. Discover why locals rave about Cedar Park.

The 88th Session of the Texas Legislature is well underway. Of the 820 plus bills being tracked by THLA, the most critical relate to short-term rentals, labor and employment, hotel occupancy tax, and property tax.

Senior travel is a fast-growing market segment, and they’re on the move. Don’t underestimate this market opportunity for your hotel.