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The Largest State Hotel
Association in the Nation

The Voice of Texas Lodging

We advocate for legislation and provide resources
to promote the lodging industry in Texas.

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THLA Member Benefits

Advocacy

As the voice of the Texas lodging industry, we advocate for legislation, regulations and resources that promote a strong lodging industry in Texas.

Legal Support

Our lawyers are available 24/7 to provide on-demand advice and answers to all of your legal and operational questions.

Marketing

Members receive complimentary listings on three leading tourism websites: TravelTexas, Texaslodging and TourTexas.

Texas Hotel & Lodging Association is in communication with the State of Texas and with local governments regarding the possibility of hotels entering into a lease or other occupancy agreement with the government during the response to the COVID-19 coronavirus pandemic.

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In response to the COVID-19 crisis, A number of Texas counties and cities are issuing shelter-in-place (or “remain at home”) orders, and we expect more to be issued in the coming hours and days. Read More.

We want to bring you an update about the current economic recovery proposals being pushed by the hotel industry with Congress to address the effect of the COVID-19 coronavirus on the viability of business moving forward. Read More.

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Affiliate Membership

THLA offers membership opportunities for tourism partners such as cities, CVB’s, and Chambers of Commerce through our Affiliate Membership.

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