ABOUT THLA
City of the Month
Plano – The Land of Plenty
Visit PlanoAdvocacy
As the voice of the Texas lodging industry, we advocate for legislation, regulations and resources that promote a strong lodging industry in Texas.
Learn MoreLegal Support
Our lawyers are available 24/7 to provide on-demand advice and answers to all of your legal and operational questions.
Learn MoreMarketing
Members receive complimentary listings on three leading tourism websites: TravelTexas, Texaslodging and TourTexas.
Learn MoreFrom Our Blog
Find Lodging
THLA Education Foundation
The Texas Hotel & Lodging Association Education Foundation (THLAEF) provides funding, training, and assistance to individuals pursuing a career in hospitality.
THLA’s Education Foundation provides scholarships and grants for aspiring individuals in the hotel, tourism and hospitality industries.
Our ongoing educational programs provide information, tools, networking opportunities and resources to help launch and further careers.
Membership Opportunities
THLA offers three basic memberships:
* Memberships for Hotels
* Memberships for Vendors and Suppliers
* Memberships for Affiliates
“Partnering with THLA is one of the most valuable benefits we can offer Georgetown’s lodging community. Providing our hotel partners with increased exposure on high-profile tourism websites while also giving them access to trusted legal guidance.
Kendal Buechler, Tourism Manager, Visit Georgetown
Upcoming Events
Thursday, November 5, 2026
San Antonio Hotel & Lodging Association Fire & Ice Gala – San Antonio, TX
Thursday, November 5, 2026
AAHOA South Central Texas Town Hall – McAllen, TX
Endorsed Vendors
