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THLA Member Benefits
Advocacy
As the voice of the Texas lodging industry, we advocate for legislation, regulations and resources that promote a strong lodging industry in Texas.
Legal Support
Our lawyers are available 24/7 to provide on-demand advice and answers to all of your legal and operational questions.
Marketing
Members receive complimentary listings on three leading tourism websites that receive over 6 million qualified users annually.
Former Admin for El Paso Hotel and Lodging Association
Arriving in El Paso Texas from Germany when she was 7 years old, Karola began an interesting path to the hospitality industry.
She remembers going from being laughed at for her ‘foreign’ language to establishing lasting roots, from first grade through college, in El Paso.
After marrying into the Marine Corps, she spent the next 25 years traveling throughout the US, Okinawa, Japan and S. Korea and ultimately ending up back in El Paso to begin her hospitality career.
We travel across the Lone Star State to provide over 50 seminars every year and offer training, advice, and education about local, state, and national issues facing our industry. Check the upcoming seminar schedule or call us at 512-474-2996 to schedule a seminar in your area.
Award-winning training and educational resources to make you and your employees more effective.
We travel across the Lone Star State to provide over 50 seminars every year and offer training, advice, and education about local, state, and national issues facing our industry. Check the upcoming seminar schedule or call us at 512-474-2996 to schedule a seminar in your area.
What Members Are Saying
While I value the extensive marketing of my property, THLA also provides complimentary legal advice, and I take advantage of this benefit often. I can count on same-day service and clear, thorough responses to our questions. This is information that we can’t get from our national brand and would cost a fortune to obtain elsewhere.
The marketing and promotion that THLA provides through its tourism websites is some of the most effective advertising that we do. Our return on investment in room night sales is many times the cost of membership.