Coronavirus:
Government Orders
Association in the Nation
to promote the lodging industry in Texas.
Victoria, Where
Texas History Began
THLA Member Benefits
Advocacy
As the voice of the Texas lodging industry, we advocate for legislation, regulations and resources that promote a strong lodging industry in Texas.
Legal Support
Our lawyers are available 24/7 to provide on-demand advice and answers to all of your legal and operational questions.
Marketing
Members receive complimentary listings on three leading tourism websites: TravelTexas, Texaslodging and TourTexas.
Texas Hotel & Lodging Association is in communication with the State of Texas and with local governments regarding the possibility of hotels entering into a lease or other occupancy agreement with the government during the response to the COVID-19 coronavirus pandemic.
In response to the COVID-19 crisis, A number of Texas counties and cities are issuing shelter-in-place (or “remain at home”) orders, and we expect more to be issued in the coming hours and days. Read More.
We want to bring you an update about the current economic recovery proposals being pushed by the hotel industry with Congress to address the effect of the COVID-19 coronavirus on the viability of business moving forward. Read More.
What Members Are Saying
While I value the extensive marketing of my property, THLA also provides complimentary legal advice, and I take advantage of this benefit often. I can count on same-day service and clear, thorough responses to our questions. This is information that we can’t get from our national brand and would cost a fortune to obtain elsewhere.
Our group listing partnership with THLA is a benefit that provides phenomenal value for promoting tourism and lodging in Georgetown.
Our hoteliers are grateful that we invest in their businesses exposure on high profile tourism websites. Plus, free legal advice from THLA. Every question gets an immediate answer.
THLA’s tireless advocacy protects our property and the entire Texas hotel industry from costly proposed charges.