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Advocacy

As the voice of the Texas lodging industry, we advocate for legislation, regulations and resources that promote a strong lodging industry in Texas.


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Legal Support

Our lawyers are available 24/7 to provide on-demand advice and answers to all of your legal and operational questions.


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Marketing

Members receive complimentary listings on the major Texas tourism websites that receive over 7 million visitors annually.


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Education

Award-winning training and educational resources to make you and your employees more effective.


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Featured Events

AAHOA South East Texas Regional Meeting & Trade Show

September 14, 2017: 1:00 pm – 8:00 pm

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THLA’s 73rd Annual Short Course

January 8, 2018: 9:00 am — January 12, 2018: 2:00 pm

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What Members Are Saying

While I value the extensive marketing of my property, THLA also provides complimentary legal advice, and I take advantage of this benefit often. I can count on same-day service, and clear, thorough responses to our questions. This is information that we can't get from our national brand and would cost a fortune to obtain elsewhere
Hasu Patel
Owner, Howard Johnson Express in Houston

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Marfa - Once You Get There, You Get It!

Marfa - Once You Get There, You Get It!

Marfa Texas