As the voice of the Texas lodging industry, we advocate for legislation, regulations and resources that promote a strong lodging industry in Texas.

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Legal Support

Our lawyers are available 24/7 to provide on-demand advice and answers to all of your legal and operational questions.

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Members receive complimentary listings on three leading tourism websites: TravelTexas, Texaslodging and TourTexas.

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THLA Education Foundation

The Texas Hotel & Lodging Association Education Foundation (THLAEF) provides funding, training, and assistance to individuals pursuing a career in hospitality.

THLA’s Education Foundation provides scholarships and grants for aspiring individuals in the hotel, tourism and hospitality industries.

Our ongoing educational programs provide information, tools, networking opportunities and resources to help launch and further careers.

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Membership Opportunities

THLA offers three basic memberships:

* Memberships for Hotels

* Memberships for Vendors and Suppliers

* Memberships for Affiliates

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“In Laredo we appreciate our longstanding relationship with THLA. They are a valued resource for our local tourism industry, not only as a trusted source of information, but for their willingness to provide education on different related topics to the community. We are grateful for our partnership & will continue to support their efforts for years to come.” – Aileen Ramos, Director, Visit Laredo

Upcoming Events

Wednesday, September 25th, 2024
AAHOA Southwest Texas Hotel Owners Conference and Trade Show – Houston, TX

Monday, October 14, 2024
AAHOA North Texas Charity Golf Tournament – Grapevine, TX

Endorsed Vendors

Source Strategies
Tara Energy
The Zenith
Adesso Capital
United Healthcare