A river runs through it. Kayak among the granite boulders on the Llano River, stroll the accredited Main Street City, enjoy the many Festivals. Live like a Local in Llano!

The historic $18 billion tax cut is funded from the state’s budget surplus, and it will have a substantial positive effect on Texas lodging property owners.

Property taxes are high in Texas. With a record state budget surplus, hotel owners are asking ‘What does Texas plan to do to ease their property tax burden?’

Many hotels, resorts, and lodgings open their pools, spas, and other amenities for Daycations by offering day passes. See how Hotels can generate extra revenue with these day passes.

THLA Hotel Summer Camp Success Story, meet Mohamed Moussaid!

Hurricane season officially began June 1st and will last to November 30th. During hurricane season you should regularly monitor your preparedness.

Huntsville is a captivating city nestled in the Piney Woods just 70 miles north of Houston. With a rich history, scenic landscapes, and a vibrant community, Huntsville offers visitors an extraordinary blend of charm, culture, and natural beauty.

For Texas lodging operators, we advise that a hotel not raise its rates to levels that are higher than the rates the hotel would normally charge for that level of occupancy when there is not an emergency.

The 2023 Legislative Session produced very important results for the Texas lodging industry, but it’s not over just yet. A special session has been ordered. Read our Texas Legislature End of Session Report.

Pandemic Pets are hitting the road (with their people of course). Pet-Welcoming Hotels are offering perks.

Located 83 miles northwest of Amarillo in the far northwestern corner of the Texas Panhandle, Dalhart offers wide open spaces

The 88th Session of the Texas Legislature is well underway. Of the 500 plus bills being tracked by THLA, the most critical relate to short-term rentals, labor and employment, hotel occupancy tax, and property tax.

Travel demand is strong, but budgets are stretched. Travelers are looking for deals. From flash deals to room upgrades and discounts, find ways to attract the deal-seeker.

TEA listening tour provides industry representatives an opportunity to represent the hospitality industry and provide input to ensure that high school students are informed and prepared for the exciting occupations in the Hospitality and Tourism Industry.

New Braunfels boasts an old-world heritage that combines perfectly with its small-town charm offering a diverse range of activities, attractions, and entertainment!

Updated March 30, 2023 Update: Statistics on bills filed through the 60th Day   Alcoholic Beverages   HB 115   Ortega, Lina(D) Relating to the offense of public consumption of… Read more »

On average, hotels spend approximately 6% of their operating costs on energy. Consider some simple, affordable, and sustainable energy-saving options, as well as long-term infrastructure considerations.

THLA Education Foundation staff partnered with Arlington ISD, Arlington Texas Live!, Workforce Solutions of Tarrant County, Gaylord Texan Resort & Spa, the Hotel Association of Tarrant County, Tarrant County College, and Travel and Sports Legacy Foundation in an Arlington ISD Career Awareness Day.

There’s something for everyone is Denison. Plan your getaway and discover all Deniison has to offer! 

Texas law on renting rooms to minors. This Q&A explains the laws and provides some best practices to avoid liability.

THLA is delighted to welcome Mayur Patel to the role of THLA’s Chairman of the Board for 2023

Many hotels were understaffed in 2022 and finding new staff remains a challenge for the hospitality industry.
Hotels must entice new hires with competitive pay, promising career paths and more.

Boerne is the hub of the Texas Hill Country. Centrally located, one can enjoy all that Boerne offers with unique shopping, over-the-top dining, history, art, and events while making it their home base for day-tripping through the charming Hill Country.

Unique partnerships can offer guests meals while keeping costs down and increasing brand awareness.

THLA hosted 124 participants in the first in-person convening of the course after Covid. This professional development opportunity absolutely presents a beginning to life-long industry relationships that they can access to determine best practices and helpful resources as they progress in their careers.

Falfurrias is a popular tourist destination, known for excellent hunting and as a pit stop for travelers in the Rio Grande Valley. Visit the Land of Heart’s Delight.

ISHA’s national award given to a program or project that best demonstrates an effective training mechanism and enhances knowledge of our travel & tourism industry.

Occupancy tax is a tax on the rental of rooms that the city, county, state or country may require; it is generally owed on the price of accommodations & generally paid by the guest.

If you’re looking for a tranquil place to relax, do some shopping, play golf, and perhaps try your luck at a game of chance, Eagle Pass is the place for you.

Digital Transformation and Automation, Personalization and Sustainability will continue to trend in 2023.