Our Mission is Simple:

THLA advocates for legislation, regulations, resources, and a business climate that will promote a strong, vibrant, and growing lodging and tourism industry within Texas. Our goal, both current and historic, is to promote and ensure the success of lodging industry operators.

How we accomplish this goal:

  • Passing needed legislation;
  • Killing detrimental bills that are proposed, advocating on regulatory issues at the federal, state, and local levels; and
  • Topical programming, educational events and written resources on all of the top issues facing lodging operators.

Legislative Successes:

  • Capping hotel occupancy tax rates statewide.
  • Securing $38 million in funding for state tourism promotion.
  • Increasing the statewide per diem rate by an average of 27%.
  • Defeated all proposed legislation that would place burdens on employing hotel workers.

At the national level, THLA is proud to partner with the American Hotel & Lodging Association (AH&LA) to ensure that the Texas lodging industry is represented in Washington D.C.