The Texas Hotel & Lodging Association (THLA) is a nonprofit trade association representing every aspect of the lodging and tourism industry.
Our membership includes lodging operators and tourism partners across Texas, from the largest hotels to the smallest bed & breakfasts, along with full-service and limited-service operators, convention and visitor bureaus, chambers of commerce, and vendors who work with the hospitality industry.
Over the last ten years, THLA has grown from the fourth largest state hotel association in the country to the largest hotel association in the nation with over 5,000 members currently.
Our mission is simple: THLA advocates for legislation, regulations, resources, and a business climate that will promote a strong, vibrant, and growing lodging and tourism industry within Texas. Our goals both current and historic are to promote the resources and ability of the lodging industry operators to be successful.