Travel Texas

The state’s official tourism website offers comprehensive travel planning resources and exclusively features THLA member properties. Travel Texas, a program within the Office of the Governor is funded by the Texas Legislature each biennium to promote the state as a premier destination in domestic & international markets, driving visitor spending, revenue, and jobs.

In fiscal year 2026, advertising and marketing activities helped drive about 2.1 million Texas trips from out-of-state, which led to approximately 6.6 million room nights and $975 million in hotel revenue. These efforts returned $300 million in state tax dollars or more than $6 in tax revenue for every dollar allocated for domestic advertising.

Texas Lodging

THLA’s website showcases all of our member properties and provides hotels with invaluable information. The THLA site contains an immense Member Resources section.

Tour Texas.com

The #1 independent Texas travel website for travelers looking for inspiration and information to plan their trip to and within Texas. All THLA members are listed on the booking widget of this site and receive an exclusive THLA discount on additional advertising and marketing opportunities.