Source Strategies

Source Strategies is Texas’s premier hotel consultancy, built on the most accurate and comprehensive hotel database in the state. Sourcing audited data directly from the Texas State Comptroller, the firm tracks 98% of Texas hotels — a depth of coverage no competitor can match.

That data foundation powers a full suite of consulting services: Financial Feasibility Studies for new builds, renovations, and rebrands; Litigation Support; Appraisal Data Packages; Custom Hotel Market Statistics; and Bank Lodging Portfolio Tracking.

Source Strategies also publishes the authoritative Texas lodging industry references — the online Texas Hotel Performance Navigator platform, the Texas Hotel Performance Factbook, the Hotel Brand Report, and the Texas Hotel Markets Report — setting the standard for hotel intelligence across the state.