Texas Hotel & Lodging Association

The federal CONUS per diem rate for lodging remains flat.

With several items on the Governor’s call left unresolved, it remains to be seen whether Governor Abbott will call the Legislature back for a third special session.

Lubbock’s story is one of resilience, creativity, and deep West Texas pride, with a modern flair. It’s not just cattle and cotton. Visit Lubbock!

Travelers continue to seek memorable experiences, and that includes drinking and dining. Experiential dining involves creating unique, memorable, and visually appealing food and beverages.  

Your hotel staff relies on solid safety policies and procedures to address risks from slips and falls, fires, physical strain, emergencies, and potential guest harassment. See how to create a safe workplace here.

Known as the Cowboy Capital of the World, Stephenville offers visitors an authentic Texas experience where western heritage, vibrant culture, and small-town hospitality come together. Visit Stephenville.

ISHA, the International Society of Hotel Associations, bestowed the Award of Excellence in Member Programs to THLA for its ongoing program City of the Month. This program promotes and highlights the rich diversity and… Read more »

THLA is collecting stories from our members on how they are supporting recovery and rebuilding efforts in their communities. Read more here.

Nestled between bustling Houston and coastal Galveston, League City is a hidden gem that offers visitors the best of both worlds of Texas Hospitality and Coastal Charm.

Hotels can play a crucial role in natural disaster relief, providing shelter, resources, and support to affected communities, including those impacted by recent floods and other natural disasters in Texas. Read more about how to prepare your hotel.

Many travelers rate rest as their top travel goal, and sleep tourism is a fast-growing niche in the wellness travel industry.

A short drive south of Dallas, the City of DeSoto offers a vibrant blend of urban charm and suburban tranquility. Explore DeSoto.

Hurricane season begins June 1st and will last to November 30th. The 2025 Season is predicted to be very active. Get your property prepared.

Marketing your hotel around events boosts your visibility and brand awareness to potential new customers. Read more about event marketing strategies.

Increased information comes with increased risk. Read more about cybersecurity challenges faced by the hotel industry and strategies to protect your data and customeer privacy.

Bryan is conveniently located in the heart of the “Texas Triangle,” less than a 3-hour drive from the largest metro areas in the state. With converging cultures built on deep Texas roots, Bryan is legend reborn.

Welcome Spring! It’s that time of year to go beyond the routine deep clean and step up your freshen up. Rejuvenate your property, tighten operations, and polish up your marketing.

Ditch the city hustle and discover Cedar Park’s Charm. Trade the tourist traps for genuine Texas Hospitality. Discover why locals rave about Cedar Park.

The 88th Session of the Texas Legislature is well underway. Of the 820 plus bills being tracked by THLA, the most critical relate to short-term rentals, labor and employment, hotel occupancy tax, and property tax.

Senior travel is a fast-growing market segment, and they’re on the move. Don’t underestimate this market opportunity for your hotel.

Although football season is the most popular time to visit, College Station is a year-round destination with tons to do for all travelers.

The ‘meaningful travel’ trend continues as the modern traveler is focused on personal growth, cultural immersion, and connection. These travelers seek unique experiences.

Anthony, the Gateway to Texas and the Leap Year Capital of the World, where history, charm and adventure come together.

2025 Texas Legislative Season is upon us. Read about key dates and our agenda for the 89th Texas Legislature.

Recap of the 77th Annual THLA Short Course!

There’s plenty of optimism in the expected growth of the hotel industry. Here is a recap and update on new and continuing trends in the hotel industry for 2025. 

Nestled in the heart of the Texas Hill Country, Marble Falls is a dynamic destination that blends history, arts, shopping, scenery and more.

Many hotels suffer a booking slump in their shoulder seasons, here are some suggestions on how to keep bookings up in winter.

Big data is a valuable tool and helps hotels improve operations and customer service.

Just like the rest of America, Texas’s hotel industry is carefully watching and anticipating the November election.