Texas Hotel & Lodging Association

The federal CONUS per diem rate for lodging rose by $3.

Connect with Tomorrow’s Hotel Leaders.
Texas hospitality college career fairs offer a valuable opportunity to meet motivated students preparing for careers.

With many new members of the House and Senate set to join the Legislature, we are all expecting an active legislative session in 2027. See THLA’s agenda and priorities.

The THLA Educational Foundation is excited to announce the return of Groundhog Job Shadow Day on February 2, 2027!

The future of Texas hospitality was on full display when the six founding student officers of Future Hotel & Tourism Professionals (FHTP) presented to THLA at the Hilton Americas-Houston.

Just north of Dallas, Plano is truly the land of plenty – a destination where modern sophistication meets small-town charm. Ideal for a weekend getaway, family vacation, or staycation, Plano offers world-class shopping, diverse dining, arts and culture, and outdoor adventure.

General managers know that stretched-thin feeling when reservations are climbing and holiday groups are on the books. We have tips to get through the holidays without burning out.

THLA testifies before the Texas Senate Committee on Economic Development on local hotel occupancy tax transparency

The Future Hotel & Tourism Professionals student organization, THLA, and the Hotel Association of Tarrant County welcomed 155 Tarrant County high school students to the Renaissance Fort Worth Hotel for Lobby to Leadership.

Just 30 miles south of Dallas, Waxahachie offers visitors a quintessential Texas getaway with historic charm, locally owned shopping and dining, arts and culture, outdoor recreation, and events year-round.

Outside many of the major markets, 74 percent of tracked markets grew RevPAR, and a meaningful share of that growth traced back to data center construction activity.

Since introducing the THLA Lone Star Customer Service Training last summer, the program has continued to gain momentum preparing Texas’ hospitality workforce.

For years, Texas hotels have competed with short-term rentals in an environment with few statewide rules, uneven tax enforcement. But things are changing.

Just 70 miles north of Houston, Huntsville welcomes visitors to a corner of Texas where legendary history, towering pines, a lively university community, and an increasingly vibrant downtown come together.

Invest in your future leaders starts, provide them the knowledge, skills, and industry connections they need to succeed. Register for the THLA Hotel Short Course now!

Palestine sits in the heart of Anderson County, in a stretch of East Texas known for pine forests, dogwood blooms, and a charming downtown.

Join Brian Sullivan, Senior Vice President at Alliance Bank Central Texas and former Deputy General Counsel of THLA, for a free webinar built for Texas hotel owners and operators. Sep 1, 2026, 1:00 PM CT.

July 30th is World Day Against Trafficking in Persons, an international observance designated by the United Nations.

Human traffickers cause immense harm to those they exploit and damage every industry and community in which they operate. THLA partners with Best Alliance to help businesses actively counter human trafficking.

On September 1st, we’ll once again celebrate National Hotel Employee Day and recognize the more than two million people who power America’s hotel industry.

Exceptional service is what sets great hotels apart. The THLA Lone Star Customer Service Training equips hotel associates with the practical skills needed to create memorable guest experiences.

This summer, THLA strengthened its commitment to building Texas’s future hospitality workforce by participating in two of the state’s premier educator conferences.

Hilton and Big Brothers Big Sisters of America announced a nationwide partnership to provide young people access to mentorship and exposure to career paths in hospitality.

Taylor Texas, where the progressive momentum meets the timeless charm of the Texas Blackland Prairie. Authentic Texas Hospitality.

THLA proudly recognized Larry Woods, CEO of Visit Boerne, with the 2026 THLA Lifetime Achievement Award during its Board of Directors Meeting held June 9, 2026, at Horseshoe Bay Resort.

Hoteliers are navigating one of the most challenging cost environments the industry has seen in decades, but it’s not one single thing causing the squeeze.

THLA Receives International Award for Workforce Development Excellence

THLA proudly hosted six high school interns from Dallas ISD in partnership with the Work-Based Learning Alliance (WBLA) and Dallas ISD Postsecondary Partnerships & Programs.

Located 20 miles east of downtown Dallas along Interstate 30, Rockwall offers the perfect blend of lakeside charm, vibrant entertainment, and modern amenities.

This month in Austin, the Equal Employment Opportunity Commission (EEOC) filed a lawsuit against a Chick-Fil-A franchisee, alleging religious discrimination by the company.

As we continue to explore how AI is transforming the hospitality industry, we’ve highlighted some important considerations for utilizing it in hospitality.