Texas Hotel & Lodging Association

The federal CONUS per diem rate for lodging increased by $3 to $110 per night for FY 2025 for federal government travelers. 

Welcome Spring! It’s that time of year to go beyond the routine deep clean and step up your freshen up. Rejuvenate your property, tighten operations, and polish up your marketing.

Ditch the city hustle and discover Cedar Park’s Charm. Trade the tourist traps for genuine Texas Hospitality. Discover why locals rave about Cedar Park.

The 88th Session of the Texas Legislature is well underway. Of the 820 plus bills being tracked by THLA, the most critical relate to short-term rentals, labor and employment, hotel occupancy tax, and property tax.

Senior travel is a fast-growing market segment, and they’re on the move. Don’t underestimate this market opportunity for your hotel.

Although football season is the most popular time to visit, College Station is a year-round destination with tons to do for all travelers.

The ‘meaningful travel’ trend continues as the modern traveler is focused on personal growth, cultural immersion, and connection. These travelers seek unique experiences.

Anthony, the Gateway to Texas and the Leap Year Capital of the World, where history, charm and adventure come together.

2025 Texas Legislative Season is upon us. Read about key dates and our agenda for the 89th Texas Legislature.

Recap of the 77th Annual THLA Short Course!

There’s plenty of optimism in the expected growth of the hotel industry. Here is a recap and update on new and continuing trends in the hotel industry for 2025. 

Nestled in the heart of the Texas Hill Country, Marble Falls is a dynamic destination that blends history, arts, shopping, scenery and more.

Many hotels suffer a booking slump in their shoulder seasons, here are some suggestions on how to keep bookings up in winter.

Big data is a valuable tool and helps hotels improve operations and customer service.

Just like the rest of America, Texas’s hotel industry is carefully watching and anticipating the November election.

Visit Gatesville, the Spur Capital of Texas, on the edge of the Texas Triangle.

Redefine your hotel bar to delight your guests and attract locals, from elevated Happy Hours with signature drinks and hors d’oeuvres to fresh and fun mocktails. 

THLA Prepares for 2025 Legislative Session

Have Pfun in Pflugerville with the perfect blend of natural beauty and charm!

Big data is a valuable tool and helps hotels improve operations and customer service.

Paris Texas. Charm, History & Vibrant Culture. Plan your getaway.

2025 Texas Hotel Short Course: A Key to Retention in Today’s Workforce Climate

Housekeeping Week is September 8th-14th. Celebrate the unsung heroes of hospitality!

In June 2024, THLA hosted three High School Hotel Summer Camps in Houston, Fort Worth, and College Station, offering over 150 high school students a unique opportunity to explore the hotel industry.

Popular Hospitality Podcasts in 2024

Recognize the signs of child sex trafficking in the Hospitality Industry and find out how to train your staff.

Texas hoteliers Paul Schultz & Theresa Elliott have demonstrated a lifetime of leadership and service within the Texas lodging industry.

Located in the heart of Texas Hill Country, Wimberley offers a delightful blend of natural beauty, culture, unique shopping, delectable dining, and warm hospitality.

Maintaining optimal staffing capacity is critical for giving guests the service they expect and reducing turnover costs. See some strategies for staff retention here.

As the pine and oak forests in Central Texas, Bastrop County embodies the outdoors, with nature to share in The Lost Pines Region. Hiking, biking, watersports, art and more to explore!