Texas Hotel & Lodging Association

The federal CONUS per diem rate for lodging remains flat.

Invest in your future leaders starts, provide them the knowledge, skills, and industry connections they need to succeed. Register for the THLA Hotel Short Course now!

Palestine sits in the heart of Anderson County, in a stretch of East Texas known for pine forests, dogwood blooms, and a charming downtown.

Join Brian Sullivan, Senior Vice President at Alliance Bank Central Texas and former Deputy General Counsel of THLA, for a free webinar built for Texas hotel owners and operators. Sep 1, 2026, 1:00 PM CT.

July 30th is World Day Against Trafficking in Persons, an international observance designated by the United Nations.

Human traffickers cause immense harm to those they exploit and damage every industry and community in which they operate. THLA partners with Best Alliance to help businesses actively counter human trafficking.

On September 1st, we’ll once again celebrate National Hotel Employee Day and recognize the more than two million people who power America’s hotel industry.

Exceptional service is what sets great hotels apart. The THLA Lone Star Customer Service Training equips hotel associates with the practical skills needed to create memorable guest experiences.

This summer, THLA strengthened its commitment to building Texas’s future hospitality workforce by participating in two of the state’s premier educator conferences.

Hilton and Big Brothers Big Sisters of America announced a nationwide partnership to provide young people access to mentorship and exposure to career paths in hospitality.

Taylor Texas, where the progressive momentum meets the timeless charm of the Texas Blackland Prairie. Authentic Texas Hospitality.

THLA proudly recognized Larry Woods, CEO of Visit Boerne, with the 2026 THLA Lifetime Achievement Award during its Board of Directors Meeting held June 9, 2026, at Horseshoe Bay Resort.

Hoteliers are navigating one of the most challenging cost environments the industry has seen in decades, but it’s not one single thing causing the squeeze.

THLA Receives International Award for Workforce Development Excellence

THLA proudly hosted six high school interns from Dallas ISD in partnership with the Work-Based Learning Alliance (WBLA) and Dallas ISD Postsecondary Partnerships & Programs.

Located 20 miles east of downtown Dallas along Interstate 30, Rockwall offers the perfect blend of lakeside charm, vibrant entertainment, and modern amenities.

This month in Austin, the Equal Employment Opportunity Commission (EEOC) filed a lawsuit against a Chick-Fil-A franchisee, alleging religious discrimination by the company.

As we continue to explore how AI is transforming the hospitality industry, we’ve highlighted some important considerations for utilizing it in hospitality.

Hurricane season begins June 1st. NOAA predicts a below-normal 2026 Atlantic, but preparation is essential to stay safe all season.

THLA & Adesso Tax Services partner to help Texas hotels collect Taiff refunds. In February 2026, the Supreme Court struck down all IEEPA tariffs. The Courts ordered the CBP to begin processing refunds.

This month, the Internal Revenue Service (IRS) announced a final rule for implementing the “no tax on tips” provisions.

Texas hotels are preparing for a surge in visitors during the 2026 World Cup, as Dallas hosts nine matches and Houston hosts seven this June and July.

Nestled along the scenic shores of Galveston Bay, La Porte is one of the Texas Gulf Coast’s best-kept secrets. Just a stone’s throw from the bustling heart of Houston, La Porte offers a refreshing coastal escape. Visit La Porte.

On March 27, Lieutenant Governor Dan Patrick announced the 2026 Interim Legislative Charges.

In the heart of Texas, where the horizon meets the rugged charm of the Texas Hill Country, a new standard for travel and gathering is being written. Visit Cedar Park!

Podcasts are a great resource for keeping up with the ever-changing Hospitality Industry, get practical insights and inside perspectives from industry leaders. See our list of some popular podcasts here.

On March 5th, we saw record turnout from both parties (exceeding 2022 records, with Democrats showing dramatic growth); a lot of money spent and runoffs in major races.

Immigration Enforcement in 2026: What Texas Hospitality Leaders Need to Know

February 2, 2026, THLA and the Future Hotel & Tourism Professionals hosted the first Groundhog Job Shadow Day, a career awareness initiative with 200 stu7dents statewide.

Nestled along the South Texas Gulf Coast, the twin cities of Rockport and Fulton offers world-class birding, legendary fishing and savory fresh seafood and more.

Texas law on renting rooms to minors. This Q&A explains the laws and provides some best practices to avoid liability.

Recap of the 79h Annual THLA Short Course!