THLA is proud to support our friends at the Governor’s office in their effort to promote travel in our state.
This holiday season, Travel Texas is encouraging Texans and future travelers to gift Texas getaways in the form of hotel bookings, gift cards to local restaurants, reservations for beloved Texas activities and more.
‘Give The Gift of Texas’ messaging will launch on Travel Texas social media accounts the week of Nov.16 and will continue through Dec. 24.
A campaign toolkit has been developed to help travel industry partners incorporate ‘Give The Gift of Texas’ messaging and collateral into upcoming digital marketing efforts. Available assets include:
- Stamp overlay to apply to existing brand images
- Catalogue of pre-made graphics
- Sample social media copy
- Directions for #GiveTheGiftOfTexas use where appropriate