Category: Blog

Geopolitical Turmoil’s Impact on the Tourism Industry

November, 29 2023

Geopolitical turmoil impacts the tourism industry both directly and indirectly. While Texas is relatively unaffected by recent conflicts, there are reasons to stay vigilant.

The Growth of Mid-Market Hotels

October, 31 2023

Mid-market, or ‘Premium Economy’ hotels are on the rise. In the past, hotels have been been categorized as either luxury or budget hotels, but with the growing demands and desires of travelers wanting more comfort and amenities without extravagant spending, many hotels are finding a sweet spot in the middle. 

THLA Released a Collection of Education Partnership Resources

October, 30 2023

THLA resources are developed to serve as a timesaving starting place for Texas hoteliers

The Texas Legislature Passed Property Tax Relief July 2023

October, 27 2023

Property taxes are a major line-item expense for hotel owners, and the Texas legislature was primed to take up property tax relief this year.

Chatbots and the Hospitality Industry

September, 27 2023

Chatbots are computer programs that can help hotels improve their customer experience and reduce costs and workloads on human customer service representatives

The Hotel Industry and Climate Change

August, 31 2023

The hospitality industry is particularly vulnerable to the effects of climate change. Rising sea levels threaten coastal resorts and hotels, snow melt affects mountain destinations, heat, and drought are changing eco-tourism.

The Role Of High School Partnerships And Future Leaders

August, 29 2023

Nurturing tomorrow’s leaders.

GSA releases FY 2024 per diem rates

August, 17 2023

The federal General Services Agency (GSA) just announced new federal lodging per diem rates for Fiscal Year 2024

Digital Marketing for Hotels 2023 – UX, VR, AI, and Other Acronyms

July, 27 2023

The digital marketing landscape changes constantly and the perpetual motion of digital media can make it hard to find your footing. Here are some recommendations for how hotels can utilize better UX, VR and AI

Property tax reminder on calculator and a house model.

The Texas Legislature Finally Passes Property Tax Reform

July, 14 2023

The historic $18 billion tax cut is funded from the state’s budget surplus, and it will have a substantial positive effect on Texas lodging property owners.