Category: Blog

THLA Lone Star Customer Service Training: Building a Stronger Service Culture Across Texas

August, 25 2026

Since introducing the THLA Lone Star Customer Service Training last summer, the program has continued to gain momentum preparing Texas’ hospitality workforce.

The Short-Term Rental Reckoning: What Texas’ New STR Rules Mean for Hotels

August, 25 2026

For years, Texas hotels have competed with short-term rentals in an environment with few statewide rules, uneven tax enforcement. But things are changing.

Huntsville, Texas: History, Hospitality and More Than Expected

August, 24 2026

Just 70 miles north of Houston, Huntsville welcomes visitors to a corner of Texas where legendary history, towering pines, a lively university community, and an increasingly vibrant downtown come together.

THLA Hotel Short Course, Register Now!

July, 29 2026

Invest in your future leaders starts, provide them the knowledge, skills, and industry connections they need to succeed. Register for the THLA Hotel Short Course now!

Smiling woman in a black sleeveless top and leopard print skirt posing on the steps between two red train cars, gripping a yellow handrail as she poses outdoors in sunlight.

Palestine, TX: A Piney Woods Town Worth the Detour

July, 29 2026

Palestine sits in the heart of Anderson County, in a stretch of East Texas known for pine forests, dogwood blooms, and a charming downtown.

Tall glass skyscraper with white wavy vertical lines against a blue sky.

Is Your Bank Actually Working For Your Hotel? Join our Webinar

July, 29 2026

Join Brian Sullivan, Senior Vice President at Alliance Bank Central Texas and former Deputy General Counsel of THLA, for a free webinar built for Texas hotel owners and operators. Sep 1, 2026, 1:00 PM CT.

World Day Against Trafficking in Persons poster with a blue awareness ribbon over a world map, plus BEST logo in the corner.

World Day Against Trafficking in Persons

July, 29 2026

July 30th is World Day Against Trafficking in Persons, an international observance designated by the United Nations.

Human traffickers cause immense harm to those they exploit and damage every industry and community in which they operate. THLA partners with Best Alliance to help businesses actively counter human trafficking.

Circular badge announcing National Hotel Employee Day on September 1 with a stylized person celebrating and bold blue and yellow text

National Hotel Employee Day, September 1st, 2026

July, 29 2026

On September 1st, we’ll once again celebrate National Hotel Employee Day and recognize the more than two million people who power America’s hotel industry.

Logo for Lone Star Customer Service: circular badge with a blue and red star, hotel building in the center, and 'Training & Certification' ribbon at the bottom.

THLA Lone Star Customer Service Training

July, 28 2026

Exceptional service is what sets great hotels apart. The THLA Lone Star Customer Service Training equips hotel associates with the practical skills needed to create memorable guest experiences.

Audience seated in rows watching a speaker on stage in a conference hall

THLA Connects with Texas Educators at Summer Professional Development Conferences

July, 28 2026

This summer, THLA strengthened its commitment to building Texas’s future hospitality workforce by participating in two of the state’s premier educator conferences.