Author: THLA Staff

Industry Icon Bill Kirk’s Passing

September, 27 2023

Texas hospitality icon Bill Kirk passed away.

Alpine Texas, the Eden of the West

September, 27 2023

Alpine is nestled in a valley surrounded by the foothils of the Davis and Glass Mountains, with grand vistas and stunning mountain landscapes. Explore Alpine!

The Hotel Industry and Climate Change

August, 31 2023

The hospitality industry is particularly vulnerable to the effects of climate change. Rising sea levels threaten coastal resorts and hotels, snow melt affects mountain destinations, heat, and drought are changing eco-tourism.

The Role Of High School Partnerships And Future Leaders

August, 29 2023

Nurturing tomorrow’s leaders.

Digital Marketing for Hotels 2023 – UX, VR, AI, and Other Acronyms

July, 27 2023

The digital marketing landscape changes constantly and the perpetual motion of digital media can make it hard to find your footing. Here are some recommendations for how hotels can utilize better UX, VR and AI

Llano- Living Like a Local

July, 26 2023

A river runs through it. Kayak among the granite boulders on the Llano River, stroll the accredited Main Street City, enjoy the many Festivals. Live like a Local in Llano!

Daycations – How Hotels can Generate Revenue with Day Passes

June, 29 2023

Many hotels, resorts, and lodgings open their pools, spas, and other amenities for Daycations by offering day passes. See how Hotels can generate extra revenue with these day passes.

THLA Summer Camp Success Story – Mohamed Moussaid

June, 28 2023

THLA Hotel Summer Camp Success Story, meet Mohamed Moussaid!

Huntsville Texas – a Charming Blend of History and Nature

June, 26 2023

Huntsville is a captivating city nestled in the Piney Woods just 70 miles north of Houston. With a rich history, scenic landscapes, and a vibrant community, Huntsville offers visitors an extraordinary blend of charm, culture, and natural beauty.

Room Pricing During an Emergency

June, 6 2023

For Texas lodging operators, we advise that a hotel not raise its rates to levels that are higher than the rates the hotel would normally charge for that level of occupancy when there is not an emergency.