Author: THLA Staff

Seize the Bay in Baytown
December, 28 2023Nestled in the Gulf Coast just 30 minutes east of Houston, Baytown, Texas, emerges as a captivating destination for both business and leisure travelers alike.
Come Seize the Bay!

Geopolitical Turmoil’s Impact on the Tourism Industry
November, 29 2023Geopolitical turmoil impacts the tourism industry both directly and indirectly. While Texas is relatively unaffected by recent conflicts, there are reasons to stay vigilant.

The Growth of Mid-Market Hotels
October, 31 2023Mid-market, or ‘Premium Economy’ hotels are on the rise. In the past, hotels have been been categorized as either luxury or budget hotels, but with the growing demands and desires of travelers wanting more comfort and amenities without extravagant spending, many hotels are finding a sweet spot in the middle.

Cedar Hill – Scenic City
October, 30 2023Cedar Hill offers breathtaking views of rolling hills, a nature enthusiast’s destination for hiking, biking, boating, birding and camping, incredible shopping, and diverse dining. Visit scenic Cedar Hill, a thriving city in a picturesque park setting.

THLA Released a Collection of Education Partnership Resources
October, 30 2023THLA resources are developed to serve as a timesaving starting place for Texas hoteliers

Judging CTSO Competitions Offer Business Benefits
September, 28 2023In Texas, there are several CTSOs that foster and develop skills that prepare students for success in the hotel industry.

Chatbots and the Hospitality Industry
September, 27 2023Chatbots are computer programs that can help hotels improve their customer experience and reduce costs and workloads on human customer service representatives


Alpine Texas, the Eden of the West
September, 27 2023Alpine is nestled in a valley surrounded by the foothils of the Davis and Glass Mountains, with grand vistas and stunning mountain landscapes. Explore Alpine!

The Hotel Industry and Climate Change
August, 31 2023The hospitality industry is particularly vulnerable to the effects of climate change. Rising sea levels threaten coastal resorts and hotels, snow melt affects mountain destinations, heat, and drought are changing eco-tourism.