Photo: Marc Bennett
Fredericksburg Main Street
Photo: Claire McCormack

Fredericksburg, centrally located in the heart of Texas, boasts a small-town feel with the restaurants, accommodations, shops, and attractions usually reserved for a much larger destination.

Main Street

Founded by German settlers in 1846, the town’s roots are evident today in its charming historic Main Street, which offers some 150 shops, art galleries, museums, bakeries and restaurants in a walkable setting. 


Photo: Blake Mistich

Fredericksburg, known for decades as a premier shopping destination, offers the best of home decor, western wear, fine art, kitchen wares, linens and more. 

Especially known for antique shopping Fredericksburg boasts antique furniture, signage, rare coins, books and art including Larry Jackson Art & Antiques,  Lone Star Antique MallRed Baron Antique Mall, and Carol Hicks Bolton Antiquités Labortoire de Design.

Wine Country

Becker Vineyards
Photo: Blake Mistich

Fredericksburg is also the center of Texas Wine Country. With over 50 wineries in the area, visitors can sample the wide variety of varietals that the Lone Star State offers in picturesque vineyards or boutique tasting rooms. 

Take a trip down the Fredericksburg Wine Road 290 to visit your choice of 15 local wineries. Each winery has something special to offer, and many of them pair up with restaurants to hold tasting events.

Grape Creek Vineyards Photo: Blake Mistich

If you’re more of a beer person, Fredericksburg Brewing Company and Altstadt Brewery aren’t far away,

Wineries, distilleries, and breweries in Fredericksburg

The selection of lodging options in Fredericksburg includes 23 hotel/motels with over 1,100 rooms as well as over 1,200 unique bed & breakfasts and guesthouses in the area. 


Great food and wonderful dining is a fixture in Fredericksburg with more than 100 restaurants that feature everything from regional Texas Hill Country cuisine.

Due to the mass immigration of German and Spanish settlers during the 1800s, Fredericksburg has unique influences on its dining options that you won’t find anywhere else.

Along with upscale selections, such as V Supper Club at Vaudeville and August E’s Restaurant, there are plenty of casual options and markets featuring TexMex, Barbeque, Texas beef and traditional German fare, such as Otto’s German Bistro.

And don’t forget the peaches.

Enchanted Rock

Scenic Country

Fredericksburg’s central location also allows for exploration of the picturesque Texas Hill Country region. 

Enchanted Rock State Natural Area is the second largest batholith in the U.S. Hikers can explore the exposed pink granite dome that is estimated to be one billion years old. After a short hike, the views of the Texas Hill Country from the summit at 425 feet take your breath away.

Wildseed Farms Wildflowers
Wildseed Wildflower Farm
Photo: Steve Rawls

Wildseed Farms is the largest working wildflower farm in the U.S.

It features acres of wildflowers that will be in various states of growth during a visit – some fields may be freshly planted, some in bloom, and some ready for harvest

Music & Events


For the live music fan, head to nearby Luckenbach Texas, established in 1849 as a trading post and made internationally famous by country-western performers Willie Nelson and Waylon Jennings.

Live Texas music can be heard daily in the bar or under the old oak trees, with weekend dances and concerts in the historic dance hall.


For fans of history, Fredericksburg has more than 700 historically significant structures preserved in the historic district.

Named after Prince Frederick of Prussia in the 1800s, the town even has its own dialect of German known as “Texas German,” spoken by early settlers who refused to give up their native tongue entirely.

Meanwhile, the  National Museum of the Pacific War, dedicated to all who served in the Pacific during World War II, also pays homage to hometown hero Navy Fleet Admiral Chester W. Nimitz, with six acres of grounds featuring artifacts and memorials.

Also visit the Pioneer Museum, showcasing the region’s German roots through 19th-century artifact exhibits & and regular historic walking tours.

Nearby in Stonewall, Texas, Lyndon B. Johnson National Historical Park is the premier location to experience the environment that shaped the character, public policy and continuing legacy of the 36th president of the United States. The park, comprising approximately 675 acres, provides a variety of opportunities to experience the local and regional context that greatly influenced the last frontier president.

Just over an hour from Austin or San Antonio and four hours from Houston or Dallas-Fort Worth, Fredericksburg’s central location in Texas makes it an ideal location to base a tour of the area while staying in a charming small-town atmosphere. 

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