ABOUT THLA
78th Annual Short Course
City of the Month
Advocacy
As the voice of the Texas lodging industry, we advocate for legislation, regulations and resources that promote a strong lodging industry in Texas.
Learn MoreLegal Support
Our lawyers are available 24/7 to provide on-demand advice and answers to all of your legal and operational questions.
Learn MoreMarketing
Members receive complimentary listings on three leading tourism websites: TravelTexas, Texaslodging and TourTexas.
Learn MoreFrom Our Blog
Find Lodging
THLA Education Foundation
The Texas Hotel & Lodging Association Education Foundation (THLAEF) provides funding, training, and assistance to individuals pursuing a career in hospitality.
THLA’s Education Foundation provides scholarships and grants for aspiring individuals in the hotel, tourism and hospitality industries.
Our ongoing educational programs provide information, tools, networking opportunities and resources to help launch and further careers.
Membership Opportunities
THLA offers three basic memberships:
* Memberships for Hotels
* Memberships for Vendors and Suppliers
* Memberships for Affiliates
“In Laredo we appreciate our longstanding relationship with THLA. They are a valued resource for our local tourism industry, not only as a trusted source of information, but for their willingness to provide education on different related topics to the community. We are grateful for our partnership & will continue to support their efforts for years to come.” – Aileen Ramos, Director, Visit Laredo
Upcoming Events
Monday, January 6th through Friday, January 10th, 2025
2025 Texas Hotel Short Course – Houston, TX
Tuesday, January 21st through Thursday, January 23rd, 2025
TACVB Winter Conference – Waco, TX