Play…In New Braunfels

Deep in the heart of the Texas Hill country lies beautiful New Braunfels. Founded in 1845 by German settlers, New Braunfels is overflowing with old-world heritage and small-town charm.

Discover the city with a scenic Walking Tour or take in the great museums, historic districts, and performing arts. Catch a concert under the stars or cut a rug at Texas-style dance hall Gruene Hall.

Experience a mix of quaint architecture and modern fashion while exploring the shopping scene in downtown or relax in the Gruene Historical District or join in on any of Greater New Braunfels’ exciting events.

Our calendar is chock-full of exciting festivals, exhibits, concerts, and parties, including Wurstfest, our world-famous 10-day salute to beer and sausage!

Cool off with refreshing water recreation for the whole family. Situated on the Comal River, New Braunfels is world-famous for its water activities including a tube float down the river, shady swims under the cypress trees, or a fishing trip or kayak adventure.

The knowledgeable river outfitters are standing by to make sure you have a safe, fun time on the water. For additional outdoor water adventures, the 70-acre Texas Ski Ranch is a thrill a minute, with wakeboarding, skateboarding, water skiing, and paintball – plus a 15,000-sq.-ft. trampoline park!

Continue the fun with boating, parasailing, and fishing at Canyon Lake. Be sure to try your hand at world-class fly fishing on the Guadalupe River or enjoy horseback riding, hiking, biking, or bird watching in the beautiful stretches of pristine nature which surround New Braunfels.

Find thrills galore at America’s top-rated water park, Schlitterbahn Water Park & Resort. This flagship property spans two separate adventure parks, offering 51 fun-filled water attractions over 70 acres.

See the largest caverns in Texas at Natural Bridge Caverns and go on a family safari next door at Natural Bridge Wildlife Ranch. Ride the miniature train in the beautiful walking arboretum, Landa Park, or sink a few balls at the adjacent PGA-rated golf course.

Enjoy our nationally registered Historic District of Gruene, featuring wine tasting, shopping, dining, dancing and B&B’s.

If shopping is your thing, you won’t be disappointed. Our quaint, historic, downtown district is lined with unique shops, tres chic boutiques, antique and consignment stores, and so much more.

Along the bustling thoroughfare, you’ll also find a number of bars, restaurants, and cafes, like the Gristmill, the Faust Brewing Company, the Buttermilk Cafe, and Naturally.

Whatever gets your stomach rumbling is right on hand here in New Braunfels, with cuisine ranging from breakfast tacos to prime rib; from sushi to gumbo and other spicy favorites.

Did you know we invented chili powder? It happened right here around 1890 in the Phoenix Saloon building.