Texas Hotel & Lodging Association

The federal CONUS per diem rate for lodging increased by $3 to $110 per night for FY 2025 for federal government travelers. 

Many travelers rate rest as their top travel goal, and sleep tourism is a fast-growing niche in the wellness travel industry.Many travelers rate rest as their top travel goal, and sleep tourism is a fast-growing niche in the wellness travel industry.

A short drive south of Dallas, the City of DeSoto offers a vibrant blend of urban charm and suburban tranquility. Explore DeSoto.

Hurricane season begins June 1st and will last to November 30th. The 2025 Season is predicted to be very active. Get your property prepared.

Marketing your hotel around events boosts your visibility and brand awareness to potential new customers. Read more about event marketing strategies.

Increased information comes with increased risk. Read more about cybersecurity challenges faced by the hotel industry and strategies to protect your data and customeer privacy.

Bryan is conveniently located in the heart of the “Texas Triangle,” less than a 3-hour drive from the largest metro areas in the state. With converging cultures built on deep Texas roots, Bryan is legend reborn.

Welcome Spring! It’s that time of year to go beyond the routine deep clean and step up your freshen up. Rejuvenate your property, tighten operations, and polish up your marketing.

Ditch the city hustle and discover Cedar Park’s Charm. Trade the tourist traps for genuine Texas Hospitality. Discover why locals rave about Cedar Park.

The 88th Session of the Texas Legislature is well underway. Of the 820 plus bills being tracked by THLA, the most critical relate to short-term rentals, labor and employment, hotel occupancy tax, and property tax.

Senior travel is a fast-growing market segment, and they’re on the move. Don’t underestimate this market opportunity for your hotel.

Although football season is the most popular time to visit, College Station is a year-round destination with tons to do for all travelers.

The ‘meaningful travel’ trend continues as the modern traveler is focused on personal growth, cultural immersion, and connection. These travelers seek unique experiences.

Anthony, the Gateway to Texas and the Leap Year Capital of the World, where history, charm and adventure come together.

2025 Texas Legislative Season is upon us. Read about key dates and our agenda for the 89th Texas Legislature.

Recap of the 77th Annual THLA Short Course!

There’s plenty of optimism in the expected growth of the hotel industry. Here is a recap and update on new and continuing trends in the hotel industry for 2025. 

Nestled in the heart of the Texas Hill Country, Marble Falls is a dynamic destination that blends history, arts, shopping, scenery and more.

Many hotels suffer a booking slump in their shoulder seasons, here are some suggestions on how to keep bookings up in winter.

Big data is a valuable tool and helps hotels improve operations and customer service.

Just like the rest of America, Texas’s hotel industry is carefully watching and anticipating the November election.

Visit Gatesville, the Spur Capital of Texas, on the edge of the Texas Triangle.

Redefine your hotel bar to delight your guests and attract locals, from elevated Happy Hours with signature drinks and hors d’oeuvres to fresh and fun mocktails. 

THLA Prepares for 2025 Legislative Session

Have Pfun in Pflugerville with the perfect blend of natural beauty and charm!

Big data is a valuable tool and helps hotels improve operations and customer service.

Paris Texas. Charm, History & Vibrant Culture. Plan your getaway.

2025 Texas Hotel Short Course: A Key to Retention in Today’s Workforce Climate

Housekeeping Week is September 8th-14th. Celebrate the unsung heroes of hospitality!

In June 2024, THLA hosted three High School Hotel Summer Camps in Houston, Fort Worth, and College Station, offering over 150 high school students a unique opportunity to explore the hotel industry.