Author: THLA Staff

The Growth of the Senior Travel Market & Hotels

February, 25 2025

Senior travel is a fast-growing market segment, and they’re on the move. Don’t underestimate this market opportunity for your hotel.

College Station – Learn Why You’ll Love it Here

February, 24 2025

Although football season is the most popular time to visit, College Station is a year-round destination with tons to do for all travelers.

Meaningful Travel

January, 28 2025

The ‘meaningful travel’ trend continues as the modern traveler is focused on personal growth, cultural immersion, and connection. These travelers seek unique experiences.

Anthony Texas, the Gateway to Texas and the Leap Year Capital of the World!

January, 28 2025

Anthony, the Gateway to Texas and the Leap Year Capital of the World, where history, charm and adventure come together.

Recap of the 78th Annual Short Course

January, 24 2025

Recap of the 77th Annual THLA Short Course!

Hotel Industry Trends 2025

December, 31 2024

There’s plenty of optimism in the expected growth of the hotel industry. Here is a recap and update on new and continuing trends in the hotel industry for 2025. 

Discover Marble Falls: A Vibrant Blend of History, Arts, and Adventure

December, 30 2024

Nestled in the heart of the Texas Hill Country, Marble Falls is a dynamic destination that blends history, arts, shopping, scenery and more.

How to Keep Hotel Bookings Up in Winter 2024

November, 26 2024

Many hotels suffer a booking slump in their shoulder seasons, here are some suggestions on how to keep bookings up in winter.

Gatesville – The Spur Capital of Texas

October, 29 2024

Visit Gatesville, the Spur Capital of Texas, on the edge of the Texas Triangle.

Redefining the Hotel Bar

October, 29 2024

Redefine your hotel bar to delight your guests and attract locals, from elevated Happy Hours with signature drinks and hors d’oeuvres to fresh and fun mocktails.