A free webinar for Texas hotel owners on what to look for—and what is possible—from a banking relationship.

Most hotel owners inherit their bank relationship rather than choose it. Many hoteliers simply don’t know what they’re missing. This session breaks down what a true community banking partnership can look like—and why it matters more than most owners realize until they encounter unnecessary problems or costs.

Join Brian Sullivan, Senior Vice President at Alliance Bank Central Texas (Forbes 2025 #1 Bank in Texas!) and former Deputy General Counsel of THLA, for a candid conversation on evaluating your banking relationship from a hotelier’s perspective.

You’ll walk away knowing how to evaluate:

• Culture and fit — does your bank actually understand hospitality?
• Concierge service, including a cell phone relationship with your business bankers
• Account and product offerings (e.g. Positive Pay/fraud protection)
• Interest rates on loans and deposits
• Fees and charges — ACH/wire, NSF, treasury services, and the fine print that adds up

Why this matters:
Whether it’s a time-sensitive acquisition, a renovation loan, or day-to-day treasury management, the difference between a bank that treats you as a transaction and one that treats you as a partner can determine how fast you move, how much profit you make, and who delivers concierge service for you(!) each and every day.

Register Now
Reserve your spot and get a free, no-obligation review of your current banking setup after the session.