It’s Been a Tough Year for the Industry

In the last year, demand has not kept up with rising costs. And yet, decisions made in Washington don’t always reflect your own lived experience as hoteliers.

In Washington, showing up matters. And the most effective way to get results is to get in front of members of Congress and tell them what’s on your mind and what’s going on in your hotel(s).

Hotels on the Hill, our industry’s premier advocacy event, is taking place May 12–13, 2026, in Washington, D.C., and with the volume of activity happening in D.C., it’s critical that we show up in force and talk about how franchising, rising labor costs and staff shortages, visa needs, and trade policies impact our industry and your bottom line.

Hotels on the Hill, Register Now.