This month’s feature city lives up to its motto!

Frisco, Texas got its start from hardy pioneers who came to the north Texas prairie following the Preston Trail (today’s Preston Road), a trail that began as an Indian footpath from the Red River South to Austin. Later the route was known as the Shawnee Trail, upon which millions of longhorn cattle were driven to markets in the north. The trail followed a high ridge of white rock that provided a dry path for the cattle.

In 1902, a line of the St. Louis-San Francisco Railway was built through the area, and periodic watering holes were needed along the rails for the steam engines. A community grew around this train stop. Seeing the growth and opportunities, the new town was originally named Emerson, but that name was rejected by the U.S. Postal Service for being too similar to another town in Texas. In 1904, the residents chose the name Frisco City in honor of the St. Louis–San Francisco Railway and later shortened it to its present name, Frisco.

Frisco remained an agricultural center for decades, boasting five cotton gins at one time. The population remained below 2,000 residents until a growth spurt in the 1980s. In 1990 Frisco’s location, its quality of life and visionary leadership contributed to it becoming the fastest growing city in the nation with a population of about 120,000 in 2011. Today Frisco’s population is over 150,000.

To learn more about Frisco’s and the North Texas area’s rich history- make plans to visit the Frisco Heritage Museum.

From trails to tracks, tracks to major roads- Frisco has definitely been in motion. Frisco’s visitors already have a ton of things to do, but as a city in motion the wheels never stop turning.

In case you haven’t heard, the “$5 Billion Mile” in Frisco is a one mile stretch along the Dallas North Tollway from Warren Parkway to Lebanon Road which will comprise 4 mixed-use developments and at least $5.4 billion in capital investment. The projects are transforming about 549 acres of land in Frisco into high-end developments.

Things to do:

Frisco has many things for the whole family. Touted as “Sports City USA” Frisco is the sport enthusiasts dream. Whether you call it futbol or soccer,  you can cheer on FC Dallas at Toyota Stadium, catch a Frisco Rough Riders baseball game while floating the Lazy River at Dr. Pepper Ballpark, and watch the Dallas Cowboys practice and then tour their all-new headquarters and practice facility at The Star. No matter which team you root for Frisco is the ultimate destination for sports fans.

There are plenty of things to see and do in Frisco, but along with sports, shopping is hands down one of the most popular activities. It’s been said that if shopping were a competitive sport, Frisco could host the championship. Whether you want to go big at one of the largest shopping malls in North Texas, fill your closet with boutique fashion finds, redecorate your home with farmhouse inspired charm or with modern sleek décor, Frisco has over 9 million square feet of retail space to explore. You’re sure to find something that fits just right in Frisco.

Of course, there’s food too. Between BBQ, sushi, and pho, take your pick from Frisco’s more than 300 restaurants. Featuring more than 90 miles of trails, Frisco offers hikers, bikers, runners, and walkers plenty of pathways to explore and was even named a “Bicycle Friendly” Community (1 of 8 in Texas) by The League of American Bicyclists.

When it comes to arts and culture, Frisco has that going on as well. The city’s growing public art trail includes the nationally recognized Texas Sculpture Garden and the Bronze Cattle Drive Depictions: the longest continuous-themed bronze sculpture collection in the United States. No visit to Frisco would be complete without learning about Frisco’s rich history at the Frisco Heritage Museum, standing alongside “Big Boy” at the Museum of the American Railroad, or playing Pong on the world’s largest home Pong console at the National Videogame Museum.

No matter your age or interests, there’s plenty of fun to find in Frisco!

Ready to plan your trip?

Whether you’re visiting for vacation, a shopping adventure, a sporting event, or business it’s safe to assume you want a hotel that perfectly meets your needs, budget and makes you feel right at home. Frisco’s hotel properties do just that.

From award-winning select service properties to a resort-style AAA 4 Diamond hotel, there’s plenty of options to choose from when it comes to where you lay your head down in Frisco.

Getting There:

Frisco is located just north of Dallas. It is part of the Dallas-Fort Worth metroplex and is located approximately 25 miles (40 km) from both Dallas Love Field and Dallas/Fort Worth International Airport.

About the Frisco CVB

Founded in 2003, the Frisco,  Convention & Visitors Bureau has grown in tandem with the extensive growth of leisure, travel, sports, and meeting facilities within the city. It’s their mission to generate a positive awareness of Frisco as a premier destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. For more information, visit their website visitfrisco.com or call 877-GO-FRISCO to partner with the city’s experts.