Why Join

For lodging properties in Texas, there is no better partner to have than the Texas Hotel & Lodging Association.

As a member of THLA, you will be able to take advantage of all of the benefits listed here, in addition to unlimited access to all of our online resources and exclusive discounts on the products and services your property uses most.

THLA also offers membership opportunities for tourism partners and businesses that sell products and services to hotels. Learn more!


  • We are the voice of the Texas lodging industry at the State Capitol and work closely with the Texas Legislature to address the issues and concerns of Texas hoteliers
  • THLA’s Governmental Affairs track record is beyond reproach.
  • We partner with the American Hotel & Lodging Association to address national issues impacting the lodging industry

Issues that affect you 


  • Complimentary listings for your property on leading tourism websites in Texas: TexasLodging.com, TravelTexas.com and TourTexas.com
  • Tremendous exposure to qualified users searching for travel and lodging information
  • Opportunity to direct traffic to your booking engine through you listings on these sites. 

Marketing Our Members

Legal Support

  • Expert advice on day-to-day legal and operational issues that your property may face
  • 24/7 support from our legal team. Call us anytime–day or night
  • Access to our members-only online library of legal guides, FAQs, and documentation that your property needs to keep you in compliance with Texas laws

Legal Support 


  • Access to tools and training for you and your staff through THLA events and members only resources
  • At your request, THLA will gladly pay a visit to your area every year and provide a complimentary seminar or training session on the topic of your choice
  • Learn about the latest news, events, products and services through our monthly newsletter and email alerts

Award Winning Training

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We are dedicated to improving the lodging industry through education, political action, and membership benefits.

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