Why Join THLA

For lodging properties in Texas, there is no better partner to have than the Texas Hotel & Lodging Association. As a member of THLA, you will be able to take advantage of all of the benefits listed here, in addition to unlimited access to all of our online resources and exclusive discounts on the products and services your property uses most.   

THLA also offers membership opportunities for tourism partners and businesses that sell products and services to hotels. Learn more!

Advocacy icon


  • We are the voice of the Texas lodging industry at the State Capitol and work closely with the Texas Legislature to address the issues and concerns of Texas hoteliers
  • THLA has passed every legislative initiative we have filed since 2001 and we have defeated every state proposal that has been opposed by the Texas lodging industry
  • We partner with the American Hotel & Lodging Association to address national issues that impact the lodging industry
Issues That Affect You
Legal Support icon

Legal Support

  • Expert advice on day-to-day legal and operational issues that your property may face
  • 24/7 support from our legal team. Call us anytime--day or night
  • Access to our members-only online library of legal guides, FAQs, and documentation that your property needs to keep you in compliance with Texas laws
Legal Support
Marketing icon


  • Complimentary listings for your property on the largest tourism websites in Texas: TravelTex.com and TexasLodging.com
  • Exposure to over 7 million travelers searching for lodging on these sites
  • Unparalleled opportunities to gain room night sales through your listings on these sites
Marketing Our Members
Education icon


  • Access to tools and training for you and your staff through THLA events and members only resources
  • At your request, THLA will gladly pay a visit to your area every year and provide a complimentary seminar or training session on the topic of your choice
  • Learn about the latest news, events, products and services through our monthly newsletter and email alerts
Award-Winning Training