Hopefully, you have some time to lounge by a lake or a pool during this sweltering summer and read a good book. Even if you’re only camping out by your breezy AC, it’s still a good time to catch up on your hospitality knowledge.
We’ve compiled a list of five books to consider, based on aggregated review ratings and relevance. Our recommended books explore a variety of subjects from customer service to revenue management to marketing and the future of travel. See our previous list for more must-reads.
There is an endless amount of hotel management books out there. We’ve recommended these hotel management books based on consistent positive reviews, subject relevance, and industry ranking.
Without Reservations: How a Family Root Beer Stand Grew into a Global Hotel Company, by J.W. “Bill” Marriot Jr.
Global business leader and hotel industry icon J.W. “Bill” Marriott, Jr., shares his story of and the recipe for the success of Marriott International, one of the world’s leading hotel companies.
From Amazon: Without Reservations presents a frank and candid perspective on achieving the pinnacle of one’s profession and lessons learned along the way. Marriott reflects on a range of compelling topics, including the impact of 9/11, economic downturns, and decisions made.
“Bill Marriott is one of the best entrepreneurial minds in the business. He knows what it takes to build brands, relationships and a winning corporate culture. Without Reservations is a compelling story of how best-in-class service, integrity, loyalty, and leadership turned a small, family business into one of the world s most respected companies.” –Ken Chenault, CEO and Chairman, American Express
Revenue Management Made Easy, by IraVouk
Everything you need to know about Revenue Management practice in under 100 pages, in simple language, with clear and easy-to-understand examples. From the originator of the ARPAR performance index (#ARPAR).
This book brings a fresh view on Revenue Management and describes the tools that are relevant and effective today. It contains both theoretical knowledge (using simple and clear explanations) and practical advice (including specific steps and examples) on how to Revenue Manage your hotel and significantly grow your RevPAR and your bottom line.
You’ll get insider tips, such as: how to properly implement dynamic pricing, how to look at your STR report to make sure your occupancy rates are balanced with your ADR, and the proper way to use overbooking to grow your
revenue during periods of peak demand.
“Easy Read, Hands down this should be a must-read for every hotelier. At less than 100 pages, it does an incredible job describing high-level concepts AND providing actionable recommendations. Unless you have formal training I guarantee this will open your eyes to all the faulty assumptions that you have been making when managing your inventory/rates.”–Amazon Reviewer
Overbooked: The Exploding Business of Travel and Tourism, by Elizabeth Becker
From Goodreads: In Overbooked, Becker explores the way global influences are impacting travel economically, politically, and culturally.
It underscores the importance of focusing on the details to deliver a superb customer experience — especially crucial in this industry, given the nature of hospitality. If you want to grow your business, or simply challenge your way of thinking and open up your mind to new concepts within the context of global travel, this book is for you.
“Required reading for anyone interested in the future of travel.” (Arthur Frommer )
“[A] meticulously reported and often disturbing exposé of the travel industry.” (The New York Times Book Review)
Contagious: Why Things Catch On, by Johah Berger
From Amazon: What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” (Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness )
Exceptional Service, Exceptional Profit, by Leonardo Inghilleri and Micah Solomon
From Amazon: In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put everything you can into cultivating true customer loyalty.
Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become “walking billboards” who will happily promote your brand.
In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.
“Filled with treasure and big ideas, this book will help you become exceptional.” – SETH GODIN
Have you read any good hotel management books? Feel free to share in the comments below.