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August 13, 2018: U.S. Travel Association’s ESTO – Phoenix, AZ
Aug 13 @ 11:00 am - 12:00 pm
ESTO. The U.S. Travel Association’s Education Seminar for Tourism Organizations (ESTO) is the only national forum where destination marketing professionals at the state, regional and local level get critical tools, tips and informaton to help them better market and grow their destinations. As federal and state government funding sources continue to be reduced, all eyes are turning to occupancy taxes and other tourism funding as the cure for general fund shortages. Now more than ever, tourism leaders need to be able to demonstrate their value and role in economic and community development. This session will discuss ways to protect your resources and to increase your budget rather than just defend it.