Category: Blog
Digital Marketing for Hotels 2023 – UX, VR, AI, and Other Acronyms
July, 27 2023The digital marketing landscape changes constantly and the perpetual motion of digital media can make it hard to find your footing. Here are some recommendations for how hotels can utilize better UX, VR and AI
The Texas Legislature Finally Passes Property Tax Reform
July, 14 2023The historic $18 billion tax cut is funded from the state’s budget surplus, and it will have a substantial positive effect on Texas lodging property owners.
Will Texas Actually Reform Property Taxes?
June, 29 2023Property taxes are high in Texas. With a record state budget surplus, hotel owners are asking ‘What does Texas plan to do to ease their property tax burden?’
Daycations – How Hotels can Generate Revenue with Day Passes
June, 29 2023Many hotels, resorts, and lodgings open their pools, spas, and other amenities for Daycations by offering day passes. See how Hotels can generate extra revenue with these day passes.
Hurricane Preparedness for Hotels
June, 28 2023Hurricane season officially began June 1st and will last to November 30th. During hurricane season you should regularly monitor your preparedness.
Room Pricing During an Emergency
June, 6 2023For Texas lodging operators, we advise that a hotel not raise its rates to levels that are higher than the rates the hotel would normally charge for that level of occupancy when there is not an emergency.
2023 End of Session Report
June, 1 2023The 2023 Legislative Session produced very important results for the Texas lodging industry, but it’s not over just yet. A special session has been ordered. Read our Texas Legislature End of Session Report.
Dog Days of Summer and Pet-Friendly Hotels
May, 31 2023Pandemic Pets are hitting the road (with their people of course). Pet-Welcoming Hotels are offering perks.
Major Issues we are Tracking
April, 27 2023The 88th Session of the Texas Legislature is well underway. Of the 500 plus bills being tracked by THLA, the most critical relate to short-term rentals, labor and employment, hotel occupancy tax, and property tax.
How to Attract the Deal-Seeker to your Hotel
April, 27 2023Travel demand is strong, but budgets are stretched. Travelers are looking for deals. From flash deals to room upgrades and discounts, find ways to attract the deal-seeker.